In addition to getting some sun, and smelling the scent of freshly mown grass, Spring is a great time to – grow a company! This May, the team at Hubit is super excited to welcome onboard the sales and marketing technology business of fellow HubSpot Partner Roger Studio. What value will the merger of two experienced organisations bring to customers and why are we joining forces?
Strong Partners Fuel HubSpot’s Growth
With HubSpot continuing to show very strong growth, and with the CRM Platform vertical set to take on an even larger role globally in scaling organisations in the foreseeable future, Hubit sees a clear opportunity to grow to not only support HubSpot’s strategy but, in addition, to provide new value to customers operating in the HubSpot ecosystem space.
After over a decade of working with and helping companies start using HubSpot, I have seen first-hand how poor onboarding and lack of consultative insight led to churn and bad will. As HubSpot continues to penetrate the market from the likes of Salesforce and Dynamics, what once was will no longer do. Partners need to scale and deepen their expertise. HubSpot, of course, needs to strengthen and develop the quality of its Partner Network, but part of that responsibility lies with the partners themselves, and that’s a big reason why Hubit is on the move.
AI, Automation and CRM – A Challenge for HubSpot Partners?
Think AI, robotics, automation… The core competencies of many first generation HubSpot partner agencies are under duress: It’s not enough to understand inbound marketing or have basic CRM capabilities. Partner service offerings need to be constantly developed along with core competencies to stay abreast of fast-paced changes in a wide variety of areas, not just including new technologies. Therefore, the size of a partner agency alone can be misleading - a much better question is how well an agency can commit dedicated and specialised resources to provide superior value-add to customers on the lookout for expertise in specific areas like CRM implementation, data management, demanding integrations etc. It doesn't help if 45% of your staff are copywriters.
The era of the old school all-in-one agency may be at a crossroads.
More Than the Sum of Its Parts
Why are Hubit and Roger Studio joining forces? For one, from the get-go we noticed clear strengths on each side of the aisle: Some positive overlap, but also a lot of new opportunities in for both! Furthermore, both companies resonated with a) the same values b) the same HubSpot-aligned processes and best practices.
We’re on a path to creating a leading Nordic digital business agency, one that can deliver the real-world strategic consultancy that businesses need to transform, as well as offering some of the most developed HubSpot Platform and ecosystem know-how in Europe.
Management 2.0 @ Hubit!
A part of starting a business, I feel, is knowing when to move aside and let wiser souls take over the helm. That’s why I am really happy to announce that Sami Akseli will heading the new organisation as CEO, and my job as Chief Commercial Officer is to help Sami lead us on our journey to become a Nordic powerhouse in HubSpot Platform consulting and services.
For further info, please connect or reach out. I look forward to seeing You soon and giving you the very cool inside scoop😎
For further reference, please ask for our Press Release. As we speak it is being first sent to our dear customers.
